As a Project Lead for the Scout club at Northeastern University, I led a team of three designers and developers in a semester-long project for a fitness startup called Watz. The Scout club specializes in collaborating with clients over an entire semester to develop new brands and create corresponding websites. Our client, Watz, founded by former professional race car driver Ale Latif, sought our expertise in rebranding and designing their fitness startup's online presence.

Our primary goal was to create a comprehensive brand book and design elements that resonated with Watz's identity as a fitness startup. Additionally, we aimed to craft high-fidelity prototypes of the Watz website, ensuring a user-friendly and engaging experience. As Project Lead, my responsibilities included overseeing the design and development processes, conducting weekly client meetings, and providing guidance to the team.

Throughout the project, we faced several challenges, such as aligning the brand with Watz's unique positioning, integrating fitness-focused design elements, and maintaining consistent communication with the client. To address these challenges, we conducted in-depth research on fitness industry trends, collaborated closely with the client to understand their vision, and held regular team meetings to discuss design iterations and gather feedback.

One notable achievement was the successful creation of a comprehensive brand book that encapsulated Watz's core values, mission, and visual identity. This brand book served as a foundation for all design decisions and ensured a consistent brand image across various touchpoints.

Moreover, the development of high-fidelity prototypes allowed us to showcase the future website's look and feel to the client, fostering excitement and collaboration.

In addition to managing the project's design and development aspects, I played a pivotal role in mentoring two freshman developers on the team. Through one-on-one discussions, code reviews, and collaborative problem-solving, I helped them enhance their skills and integrate seamlessly into the project. We also built in time for team bonding activities, including visiting Boda Borg in Boston! Balancing this mentorship role with project management allowed for a dynamic learning environment within the team.

The Scout club's collaboration with Watz was a rewarding experience that showcased the power of design and teamwork in bringing a brand to life. The project's success was marked by the creation of a brand book, visually engaging designs, and high-fidelity prototypes that aligned perfectly with Watz's fitness-focused identity. By overseeing the project's various aspects and fostering a collaborative atmosphere, I not only contributed to the success of the project but also provided valuable mentorship to fellow team members.